Organizers behind last week’s inaugural #TheGreatAmericanTakeout are going for a second bite at the apple on Tuesday, offering restaurants another push on social platforms to highlight off-premise offerings.
A coalition of restaurant brands and the Los Angeles-based ad agency High Wide & Handsome are providing restaurant operators free downloadable images at its website to promote Tuesday’s Great American Takeout promotion.
Last week’s campaign produced more than 28,000 posts on Twitter and 21,000 on Instagram, a spokesperson for the group said. Any restaurant brand can participate by simply using the #TheGreatAmericanTakeout hashtag.
“We will be pushing this again nationwide this week on Tuesday and subsequent weeks to help our industry,” said Sarah Grover, interim chief marketing officer of Culver City, Calif.-based Veggie Grill, among the restaurant brands in the coalition.
Also on Tuesday, Irvine, Calif.-based Taco Bell Corp. said participating locations will be offering a free Nacho Cheese Doritos Locos Taco at its drive-thrus, while supplies last.
“It’s a tiny way for us to say many thanks for the ways you’re turning up for your communities and our chance to provide you with a little TLC during this time period,” Mark King, CEO of the Yum Brands Inc. division, said Monday in a letter to customers. “We also know that for many of you, delivery is more than just a choice – it’s essential. We’ve expanded our free delivery offer through GrubHub for all orders $12 or more to make it easier for you.”
King said most Taco Bell restaurants are operating only through the drive-thru. “This leaves some truck and ambulance drivers unable to quickly order from us,” he said. “We are working with our franchisees on a solution for this where possible, and we want to make sure this group knows how much we appreciate everything they’re doing.”
Furthermore, the Taco Bell Foundation is donating $1 million to No Kid Hungry, the national campaign to end childhood hunger in the US, King said.
Basecamp is supporting the #GreatAmericanTakeout2 with options available on our takeout menu. You can find that menu here: https://grabthehandle.com/take-out-and-delivery-menu/.